Remarketing is an effort by a business to keep the lines of engagement open between them and their audiences. One of those valuable audiences to keep remarketing to is your customers. Your customers have shown awareness, interest, and buying preference for your company already. That relationship is one of the most important things to keep the engagement going. Grow your business by remarketing to your customers and attracting them to come back for more.

Brands often advertise to put a physical and tangible piece of marketing in front of their audience. Direct mail marketing can be a very effective tool for driving sales, promoting brand awareness, and winning market share from competitors. Local businesses often lean on direct mail marketing as an effective way to reach their local market with a targeted message. What determines success for direct mail marketing is being able to properly utilize the medium to reach your goals.

How do small businesses use Google Analytics 4? Many small businesses were not even familiar with Google Analytics 3/UA. All businesses have been told to shift over before July 2023 but should small businesses implement the new website analytics before then? Figuring out Google Analytics 4 is now something small businesses are going to have to do. Many business owners and marketers are already busy running their businesses and don't have time to learn a new analytics tool. Growing a small business while trying to navigate Google Analytics 4 can be difficult.