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Coaches Get a Bad Rep — Here’s How to Shift the Narrative

Coaches Get a Bad Rep — Here’s How to Shift the Narrative

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Coaches often get a bad reputation for focusing only on motivation or short-term wins. But the best coaches help their clients think ahead, prepare strategically, and position themselves for major opportunities like FIFA 2026. This conversation is about elevating the role of coaches from cheerleaders to visionaries—helping small business owners build now for what’s coming next.


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