A $260 DIY CMS sparked debate on Twitter last month. Hank and Gonto break down Lee Robinson’s (Cursor) post, Sanity’s response, and why both sides actually won from a marketing perspective. They dig into the gap between CMS theory and real-world practice, the rise of vibe coding, and why DevRel’s real job is expanding imagination.

Then Hank brings backfield notes from AWS Re:Invent with a rapid-fire “worth it or not” game on booths, swag, and side events. Practical, opinionated, and very online.

Most sales & marketing people hate my email drafts.

Because I'm not writing for them; I write for developers.

I crafted & tested these drafts for the last decade specifically to get enterprise pipeline from developers in product signup funnels at Vercel, GitLab, Neo4j, & Laravel (plus several startups I've advised).

And these emails beat every challenger's drafts for ten years! I believe they're strong enough to endure even if widely used, so I'm happy to share them (just ask).

So here's ten minutes of me nerding out about some emails I've worked on for years, including when I first wrote them, the behavioral psychology and cognitive biases I play into, and why sales and marketing people usually dislike them (until they see the results).

The drafts: https://ctm.fm/signup-emails

In Episode 40, we break down two big announcements this week and why one absolutely outperformed the other. Cloudflare’s Replicate acquisition vs. RunLayer’s launch and fundraise: clarity, positioning, what’s-in-it-for-me, and how a single quote-tweet can reshape a narrative.Then we dive into Kalshi and PolyMarket’s “news as growth” strategy and how devtools can copy it using zero-click content and product-aligned insights. Fast, tactical episode. Enjoy.Also Hank cut his hair