🎙️ Choosing to Matter: Cocktails with Chris

Coffee, Resilience, and Supply Chains with Ramon Schalch
Episode 7

In this episode, Chris sits down with Ramon Schalch, CEO of Vi Collective, hiker, cyclist, and lifelong adventurer.

From early dreams of becoming a professional ice hockey player to rebuilding his path after a career-ending injury, Ramon found a new calling in coffee. What began as childhood fascination with the smell of beans grew into a journey across Colombia's coffee farms and eventually to leading one of Switzerland's most recognized sustainable coffee brands.

Ramon shares what drives his work today: building resilient value chains, strengthening the lives of coffee farmers, and exploring innovation from 3D-printed clay cups to global collaborations in sustainable farming. Together, he and Chris explore the meaning of choice in business, in community, and in shaping a livable future.

This is an inspiring conversation about resilience, responsibility, and the quiet power of daily choices.

🍸 Cocktail of the episode: Espresso Martini (virgin)

🎧 A thought to leave you with:

Do you know your coffee (or tea) supply chain?

Episode Resources:
Ramon Schalch
ViCAFE

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Credits:
Host: Chris Luebkeman
Executive Producer: Jonelle Simunich
Guest Relations: Taline Frantz
Editors: Viktoria Bacheva and Asmita Mehta
Sound Designer: Taline Frantz
Design and Manager: Kinny Tran-Marazza
Graphic Designer: Nazaré Sarabúa

Recorded at the Schweizerhof Hotel Zürich

Presented by: [Y]our 2040
Website: your2040.com/podcast