Com-X Connects: with Jason Jacobs from Microsoft
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Com-X Connects: with Jason Jacobs from Microsoft
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Jason Jacobs, former Partner Lead for Citrix across APAC and Asia at Microsoft, shares his perspective on the customer conversations he and his broader team are having around Azure Virtual Desktop (AVD) - and the importance of considering the broader ecosystem and partner landscape when shaping a modern application delivery strategy.
With Microsoft continuing to simplify technology and licensing options, Jason explores where Citrix fits within these discussions and how organisations should think beyond infrastructure alone to focus on user experience, security and operational scale.
We ultimately arrive at the 'money question': when customers are modernising application delivery, what role does Citrix play alongside AVD - and how does Jason respond?