Common Sense AI Ad Buying With Shawn McCarthy
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Common Sense AI Ad Buying With Shawn McCarthy
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About this listen
Jon and Shawn explore the evolution of AI in ad buying and its impact on marketing strategies. They discuss the balance between machine learning and human input in platforms like Meta and Google, highlighting the shift from manual strategies to automated systems. The conversation delves into the challenges of targeting niche markets and the importance of strategic top-of-funnel campaigns in the age of AI-driven advertising.
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