Communication lessons from observing a surgeon
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Communication lessons from observing a surgeon
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Narrated by:
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Written by:
About this listen
I went into theatre to watch surgery.
I came out rethinking how I communicate.
Surgeons have it easier (in one way):
- One problem
- One solution
- Built-in authority
- Patients who have to act
We don’t.
We’re asking people to keep going…
after the pain is gone.
That’s a harder sell.
But here’s what surprised me:
The most powerful moment wasn’t technical.
It was a sketch.
On the back of an envelope.
Built step-by-step.
Personalised.
Clear.
It made everything click.
In this episode:
- Why drawing beats perfect diagrams
- How narrow focus builds trust (and referrals)
- What surgeons do with referrers that we often don’t
And the big idea:
They can rely on urgency.
We have to build value.
Connection + individual value.
That’s the game.
Check out the Retention Recipe
https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
To learn more about Aligned Practice
https://insideoutpractices.thinkific.com/products/communities/aligned-practice
To learn more about Reactivate to Accelerate
https://insideoutpractices.thinkific.com/courses/reactivate
Learn more about Daily Visit Communication 2.0
https://insideoutpractices.thinkific.com/courses/daily-visit
Email me - martin@insideoutpractices.com