Communications Testing Research: Unlock the Power of Behaviour Change
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Communications Testing Research: Unlock the Power of Behaviour Change
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About this listen
In our latest Lumanity bitesize podcast, we explore how to avoid the common challenges and pitfalls encountered in communication testing research, and share best practices in applying a behavioural science lens to bring about stakeholder behaviour change.
Our discussion includes:
- The importance of evaluating concepts using the right criteria
- Generating maximum impact using clear and simple ads that cut through the noise
- Being vigilant that the insights being used are robust and precise - and ultimately fuel better campaign decisions
- The importance of engaging with the target audience early and ensuring campaigns are designed around a common unmet need
- Specificity required in bringing about behavioural change and how best to align to a clear communication objective
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