Competitor Analysis That Moves the Needle
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Competitor Analysis That Moves the Needle
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About this listen
Most competitor analysis is lazy: “they’re cheaper” or “they’re bigger.” In this episode you’ll learn an operator-grade method to analyse competitors using advantages, constraints, customer switching triggers, and execution weaknesses—so your analysis leads to real strategic moves. You’ll leave with a competitor map that shows exactly where to attack, where to avoid, and what to build.
You will learn:
- How to compare competitors by advantage type, not features
- The “switching cost” lens: why customers really stay or leave
- What to copy (rare) vs what to ignore (often)
- Finding “winnable ground” in crowded markets
- The 5 competitor traps that waste leadership time
Outcome / Artifact:
Competitor Map (Top 3 competitors + their advantage + your counter-moves)
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