My guest on this episode of Confessions of an Agency Owner is David Mannheim. Exited agency founder, published author and now founder of SAAS company Made with Intent.

After scaling and selling his agency User Conversion to Brainlabs he took some time out and has just finished writing his book on personalisation in e-commerce which is due to be released this summer (2023).

Alongside that he’s also launching a platform called Made with Intent that uses customer intent to unlock personalisation through the Ecommerce customer journey.

Inspired by the football metric XG or expected goals, David has come up with a very clever solution using machine learning to introduce personalised experiences on Ecommerce sites based on the likelihood that the customer will convert.

I was keen to learn how this new platform could revolutionise how Ecommerce stores measure conversion using the intent shown by customers when browsing.

Have a listen!

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On this episode I welcome David Wynne, CEO of Red Badger to find out what it's like to build a 100 strong person agency.

In 2010, along with his 2 co-founders, David quit his job with a large consulting firm to start their own agency and a dream to work with the biggest brands, on the most complicated projects.

Using their savings they were close to giving up when they managed to win their first contract with BMW and that was the start of a journey which has seen them grow to a team of over 100 people and build digital products for brands like Nandos, HSBC, Financial Times, Sky Sports and the BBC.

As someone who has been there and done it, going from a start up idea to 100+ strong agency this is the dream for most agency owners.

So I was keen to uncover the struggles, the successes and the biggest lessons he’d learnt along the way.

Have a listen!

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On this episode of Confessions of an Agency Owner, we dive into the captivating debate of whether copywriters should fear the rise of AI or embrace its transformative power.

My guests, Charli Hunt and Chris Wright from Proof Content, shed light on their firsthand experience with integrating AI, specifically ChatGPT, into their copywriting process.

Discover how Charli and Chris have harnessed the capabilities of AI and ingenious in-house scripts and tools to assist clients in defining their key messaging and positioning within their market.

In the past Proof Content relied on a vast network of over 150 freelance copywriters—now, they seamlessly blend AI and content editors to produce remarkable content that truly stands out from the crowd.

We discuss how AI will shape the content we consume online and if Google will evaluate AI-generated content versus that produced by human counterparts in terms of search rankings.

It’s an eye-opening discussion that uncovers the untapped potential of AI in revolutionising the copywriting industry and discover how the integration of AI into the creative content process can pave the way for an exciting future of creativity and innovation.

Disclaimer: This description was written by AI and edited by a human.

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