In this episode of Ideas to Impact, Charlotte sits down with Craig and Geoff, the co-founders of WITR (WITR – “Who’s In The Room”), a simple but powerful networking tool designed to make in-person events less awkward and more intentional. They talk about how an introvert’s frustration at traditional networking sparked the idea, how WITR helps attendees see who’s in the room and why they’re there, and how the product has evolved with live events, GDPR and AI in mind. The conversation also dives into the realities of being a founder, the importance of community and encouragement, and how a trip to Silicon Valley reshaped their mindset around scale, failure, and ambition.

• (00:00:00) - Welcome to Ideas to Impact & guest introductions
• (00:01:50) - Origin story – networking pain points and the first Witter prototype
• (00:04:02) - How WITR works for attendees and event organisers
• (00:10:12) - Building a SaaS: focus, pricing and partnerships
• (00:15:11) - The founder journey – resilience, community and encouragement
• (00:23:22) - Silicon Valley mindset – risk, failure and thinking bigger
• (00:34:45) - Tech trends, AI matchmaking and the future of WITR
• (00:41:43) - User-led growth, affiliates and privacy-first networking
• (00:48:00) - Advice for founders and how to get started with WITR