Consensus, Legs, and Dogs Barking
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About this listen
The gang gathers around the table on a Friday night to brainstorm an idea for a cat shelter. They all agree that the key ingredients of coming up with a big idea are consensus, legs, and a group of people to bounce ideas off of, all of which lead to new campaign ideas, press release topics, spokespeople, headlines, new audiences, and more. Another night of falling in love with their own ideas. And dogs barking.
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