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Content Makers

Content Makers

Written by: Beth Gladstone
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About this listen

 Content Makers is a podcast about the people and the stories behind some of the best content moments of our time. From tweets that go viral, to events that bring together thousands of people, and how they're designed, created and executed by the people behind the brands.Copyright Beth Gladstone 2021 All rights reserved. Careers Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Success
Episodes
  • 25. Managing & Leading a Marketing Team. Why Personality & Working Styles Matter

    25. Managing & Leading a Marketing Team. Why Personality & Working Styles Matter
    Jun 16 2021

    Today I discuss some of my top strategies to consider when you are managing a marketing team. Including why having a diverse range of personalities can benefit your team and how to balance these different styles for optimum working results. 

     

    Mentioned in the episode:

    • Notion
    • VARK Model
    • High Performance Podcast Episode

     

    Connect with me:

    • Instagram
    • Website
    • LinkedIn

     
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    29 mins
  • 24. What is a Content Track? How to Choose Between Brand, Product & SEO Content. The Difference Between Campaigns & Permanent Content

    24. What is a Content Track? How to Choose Between Brand, Product & SEO Content. The Difference Between Campaigns & Permanent Content
    Jun 9 2021

    In this episode I talk all things content tracks, what they are and the difference between the 3 types: SEO, Brand & Product. How to identify them and why this is so important when you're  creating and curating your content. 

     

    Mentioned in this episode:

    • Instapages 

    Connect with me:

    • Instagram
    • Website 
    • LinkedIn

     
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    19 mins
  • 23. Freelancing Business Models. Where to find Work. Being a Content Writer vs.a Content Strategist

    23. Freelancing Business Models. Where to find Work. Being a Content Writer vs.a Content Strategist
    Jun 2 2021

    In today's episode I'll share some of the common business models you can choose from as a content marketer. Including pros and cons of being a freelancer or consultant, vs starting your own agency. The difference between being someone who executes content strategies vs builds them and my experience of working on retainer vs one-off projects. 

    Mentioned in this episode:

    • Company of One by Paul Jarvis
    • The Million-Dollar, One-Person Business by Elaine Pofeldt
    • Previous Podcast episode with Imogen Roy

    Connect with me:

    • Instagram
    • Website
    • LinkedIn

     
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    38 mins
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