To manage your content marketing efforts, you need a process. And to track that process, you need an editorial calendar. There’s no way around it.

The editorial calendar is, by far, your most important asset in content marketing. It’s the place where you always go back to for inspiration.

A good editorial calendar shows you:

1. What topics are relevant to your target audience
2. Which competitor keywords you can outrank
3. How valuable a certain keyword is for you
4. A list of all your drafted content ideas
5. Deadlines for each piece of content

… but there’s so much more to it.

Explaining an editorial calendar in-depth requires a guide of its own but, with this podcast episode, you get a first glimpse of what to expect.

Remember, editorial calendars are underrated yet they’re the single most powerful tool in your content marketing arsenal—by far.

Start learning about them in today’s episode!

Originally published Dec 23 2020

In today’s podcast episode, we’re talking about word counts (i.e. how many words there are in a piece of content) and their SEO implications.

Why?

Because they’re deeply misunderstood.

Don’t get me wrong, word counts are important.

But not in the way everyone thinks:

• You do not rank by simply typing more fluff words;
• It’s not the one-and-only ranking factor, and;
• The quality of your content matters more.

Today, we’re demystifying word counts once and for all. Find out how you this often misunderstood metric works and use it to your advantage.

Originally published Dec 16 2020

User Experience (UX) is a broad term that encompasses the overall experience of the end user, often as related to digital products or services.

However, UX is huge in content marketing too.

Here are some facts around the topic:

1. Google is releasing their UX-based algorithm in May 2021
2. Facebook has always relied on people-based metrics
3. UX is now officially recognized in many job titles
4. Analytics suites now focus on audiences

… and so much more.

While all tech giants have been pushing for better web experiences, some webmasters are left wondering how to optimize for this new challenge.

It’s not that easy to optimize for UX! In fact, the whole thing is getting very technical—very fast. But don’t despair, there’s hope…

Learn about the ins-and-outs of User Experience applied to content marketing in our latest Scale Your B2B Firm podcast episode!

Originally published Dec 9 2020