Leonie Seysan (content writing agency, Article Writers Australia) and marketing career coach Emma Graham discuss the current job market and marketing roles, marketing career progression, fractional CMOs, AI, in-demand skills, and more. Whether you’re just starting your marketing career or looking to make the leap into a marketing leadership role, Emma has some useful tips.

Need to elevate your visibility as a topic expert or industry leader? In this episode Leonie from Article Writers Australia speaks with Shoma Mittra, ghostwriter, self-publishing assistant, and DIY PR trainer. Shoma shares her insights into the process of writing, publishing, and marketing a business book, and into how small and medium businesses can learn to find their own opportunities for media exposure.

Chat GPT presents a huge opportunity for smaller businesses, particularly around the creation of custom GPTs – but many aren’t sure how to harness it.

In this episode, host Leonie Seysan speaks with Adam Walsh from Bizualize. Adam has been creating custom GPT applications and showing others how to do it from the time it became an option.

Adam talks about how custom GPTS are being used, and how quick and easy it can be to create one – some of his 1-hour DIY workshop clients have created a working tool within the hour!

From creating tools to attract potential clients to drastically reducing the time taken for regular admin tasks, the possibilities are plenty. Listen in to get your own ideas flowing!