You’re probably testing the wrong thing—and it’s killing your conversions.

Perry and Emma dive deep into the future of conversion rate optimization in this no-fluff, fast-paced episode. From AI-powered landing page testing to hyper-personalized email automation, they unpack the three biggest needle-movers for 2026. You’ll hear why testing’s more expensive than you think, how to optimize for bots and humans, and why email “booby time” matters more than timing your upsells.

We cover:

1. Why CRO in 2026 must serve both humans and AI
2. How to stack tests across four funnel stages (traffic, lander, order, follow-up)
3. The mistake 99% make with multivariate testing—and how to avoid it
4. Behavioral pacing: triggering emails based on live engagement
5. The power of hyper-personalized funnels that stalk (uh, research) your leads

Timestamps:

1. (0:00) Milking the cow vs chasing shiny objects
2. (1:12) CRO in 2026: What’s changed, what hasn’t
3. (2:44) AI is now the gatekeeper—how that changes everything
4. (4:21) Real-life example: AI as your personal shopper
5. (6:05) Dual-optimization: Serving bots and humans
6. (7:58) Why testing fails—and why you should still do it
7. (9:37) Split vs multivariate testing: Perry vs Julian Reyes
8. (11:10) Stacking tests: One big swing per funnel stage
9. (13:02) Email test that grew revenue 300% overnight
10. (14:44) AI as your CRO analyst: test smarter, faster
11. (16:21) Overlooked test areas: order forms, follow-ups, merchant accounts
12. (18:09) Email velocity: behavioral pacing explained
13. (20:17) Personalization at scale: creepy-smart funnel logic
14. (22:00) Compound gains from small funnel tweaks
15. (23:12) Perry’s high school dropout flex + final CTA

👉 Grab the free companion tools inside the Tool Cage:

https://trainwreckshow.com/companion-tools-optin/

Resources:

Website - https://trainwreckshow.com

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