“2025 was the year the execution gaps became impossible to ignore.”

That is how Lisa Hellqvist, Managing Director at Copperberg, frames the past year in this annual year-end conversation on Copperberg Conversations on Manufacturing Matters. Drawing on hundreds of off-stage conversations from Power of 50 events, webinars, and community sessions across Europe, Lisa reflects on what leaders said they were prioritizing and what actually held them back.

In this episode, Lisa unpacks the tension between ambition and reality in aftermarket and service transformation. While AI, sustainability, servitization, and customer centricity dominated the narrative in 2025, the real confessions pointed to deeper structural challenges: fragmentation, organizational misalignment, and a persistent lack of ownership across functions.

Looking ahead, the conversation shifts from reflection to direction. Lisa outlines what she calls the “slogans of 2026”—a move from evangelism to execution, from scale to clarity, and from uptime metrics to lifetime value thinking.

Inside the Episode:

- Looking back at 2025

- What changed—and what didn’t

- Where leaders are misreading the moment

- Signals heading into 2026

-Advice for planning the year ahead

Grounded, candid, and shaped by real conversations from the field, this episode offers a clear-eyed perspective on what the past year revealed and what leaders must do differently as they plan for 2026.

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Stay Connected:

- Connect with Lisa Hellqvist on LinkedIn - https://www.linkedin.com/in/lisahellqvist/

- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow Copperberg:

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

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Time Stamps:

00:00 Introduction

04:00 Key Themes in Aftermarket and Service

09:31 Surprises in Leadership Perspectives

12:17 The Shift from Why to How

15:03 Sustainability and AI in Focus

21:59 The Shift Towards Ownership and Service Models

30:43 Taking Action: The Importance of Small Steps

31:52 Looking Ahead: Signals for 2026

38:07 The Future of Technology and Service Value

45:32 Closing

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Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!

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Music sourced from Pixabay - https://bit.ly/3XZ2KSE

“Value isn’t universal; it’s contextual.”

That is Coralie Bordeaux’s guiding principle for shaping how a global industrial company communicates value across markets, cultures, and customer expectations.

As Global Marketing Program Lead for Value Propositions at ABB Electrification, Coralie joins Copperberg Conversations to unpack what it truly takes to translate complexity into clarity at scale. This episode examines how global frameworks, local insight, and cross-functional collaboration come together to create value messaging that resonates everywhere—yet remains grounded in the realities of each market.

From turning technical depth into meaningful outcomes to empowering regional teams, Coralie offers leaders a practical lens for communicating value in a way that is strategic, credible, and human.

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Stay Connected:

- Connect with Coralie Bordeaux on LinkedIn - https://www.linkedin.com/in/coralie-bordeaux-a9496353/

- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow Copperberg:

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

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Time Stamps:

00:00 Introduction

02:13 What ABB Electrification Does

03:12 Inside Coralie’s Role

05:56 How Industrial Companies Communicate Value Today

07:09 Aligning Global Messaging with Local Realities

10:18 When Local Insight Changes the Strategy

13:45 Peer Exchange as a “Superpower”

14:33 Learning That Value Is Contextual

17:04 The Future of Value Messaging

18:50 Closing

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Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!

—

Music sourced from Pixabay - https://bit.ly/3XZ2KSE

“Servitization succeeds when the product becomes a subset of service.”

That is Umayal Palaniappan’s bold take on what it truly means for manufacturers to embrace a service-led business model.

Drawing on two decades of shaping services strategy in a global engineering company, Umayal joins Copperberg Conversations to unpack what it takes to move from product to outcome, and why AI should be seen as a helpful enabler rather than the headline. This episode explores the human, operational, and commercial shifts driving servitization, providing leaders with practical insights to scale with confidence.

Inside the Episode:

• Origins and Curiosity: How early influences and a systems-first mindset carried Umayal across continents and functions.

• AI as a Supporting Tool: Why AI is not a magic wand, where it supports smarter service models, and why adoption often falters without operating model change.

• Scaling Servitization: Clear routes to value, early KPI signals that pilots are ready to scale, and the role of modular offerings in balancing personalization with efficiency.

• Cross-Functional Collaboration: The lived-experience empathy needed to bring engineering, service, and business teams together.

• Leading Change: What a penguin colony on a melting iceberg can teach us about urgency, alignment, and the humility to pilot, fail fast, and iterate.

Servitization is not won on strategy alone. As Umayal points out, it is clarity, collaboration, and trust that carry transformation across an organization. For leaders, the challenge is less about technology and more about bringing people along the journey.

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Time Stamps:

00:00 Introduction

02:12 Early Influences and Curiosity in Engineering

04:47 The Rise of Generative AI in Manufacturing

09:39 Understanding Servitization and AI's Role

12:56 Scaling Servitization Initiatives

15:38 Challenges in Cross-Functional Collaboration

17:48 Leading Change and Building Trust

20:35 Aligning Organizational Goals with Customer Value

27:17 Key Performance Indicators for Success

29:52 The Future of Servitization

33:06 Outro

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Stay Connected:

- Connect with Umayal Palaniappan on LinkedIn - https://www.linkedin.com/in/umayalpalaniappan/

- Join Copperberg’s online Business Manufacturing Community - https://bit.ly/3ZiYUoe

- Follow Copperberg:

→ LinkedIn - https://bit.ly/cpprbrgLi

→ YouTube - https://bit.ly/cpprbrgYT

—

Help Us Grow:

- We’d appreciate it if you could leave a review and follow us on your favorite podcast platform.

- Liked what you heard? Spread the word by sharing it with your network.

- Got feedback or questions? Drop us a line at podcast@copperberg.com—we’d love to hear from you!

—

Music sourced from Pixabay - https://bit.ly/3XZ2KSE