Patrick Fagan, a leading behavioural scientist and marketing psychology expert, unveils how language, symbols, and social cues drive human behaviour.

He talks to Drew about the art of “nudging” and its impact on advertising and social media. The conversation also addresses why simple design tweaks can make your message more persuasive - and the transformative potential of AI in content creation and customer segmentation.

Check out: nudgepanel.com

00:00 Introduction to Behavioral Science in Marketing

03:02 The Journey into Behavioral Science

07:58 Nudge Sprints and Research Methodologies

10:26 The Power of Language in Influencing Behavior

13:53 Surprising Insights in Behavioral Science

15:23 Attention Spans and Information Processing

19:57 The Impact of AI on Behavioral Science

23:44 Redesigning Digital Communication

25:03 The Emotional Impact of Social Media

26:12 Behavioral Science and Viral Messaging

27:25 The Power of Simplicity in Communication

28:29 Essential Tools for Creatives

29:16 The Future of Insights Tools

30:45 Food and Creativity

31:04 Unpopular Opinions on Media Consumption

32:08 The Purpose of Brands

34:30 Influencing Behavior Through Messaging

36:22 Overused Words in Communication

Drew speaks to Pete Kowalczyk, an award-winning writer who was recently recognised in the 'UK's Top 10 Conversational AI practitioners list' by Conversational AI News.

Topics covered in this pod include the intricacies of conversational AI, the evolution of content design, and the future of digital communication.

Pete also discusses his work at GOV.UK, where he is at the forefront of integrating AI into public services, aiming to enhance accessibility and efficiency and set new standards for government communication and service delivery.

Follow Pete’s AI Studio blog: https://alphagov.github.io/govuk-ai/

Pete is speaking at the Lead with Tempo conference at the Barbican, London this September: https://www.leadwithtempo.com/

00:00 Introduction to Conversational Design

01:22 Understanding the Role of a Conversation Designer

03:42 The Evolution of Conversational Design

08:49 Journey Mapping in a Probabilistic Environment

13:41 Building Trust and Transparency in AI

23:00 The Importance of Character in AI Interactions

33:35 Skills for Aspiring Conversational Designers

39:17 The Future of Conversational Design in Government

Drew converses with a seasoned wordsmith and author Andrew Boulton, about the nuances of creative language, the evolving role of copywriting, and the impact of technology on the craft.

Tune in for a thoughtful exploration of what it means to be a copywriter today.

Check out Andrew's books:

Copywriting Is...30-or-so Thoughts on Thinking like a Copywriter

Adele Writes an Ad