How do you sell a product in a crowded, competitive market? How do you sell a product that... isn't even really enjoyable? More than that, what tools and tactics can you use to quickly scale a new brand to $100 million and beyond? That's what we're talking about today in a new format we're trying called "Pitch, Please." We're going to have copywriters, marketers, entrepreneurs, and strategists come on to share their thought process about how they'd create campaigns for different products in different niches. This way you get a peek inside the methods and secrets used by some of the top copywriters working today.

Is brand advertising dying? Is AI taking over direct response copy? In this podcast interview, Sean and Rod discuss and then debate what the future of advertising looks like, as well as many of the common problems facing brand agencies today. From atomization and AI to Liquid Death and an automated discount email sequence selling Gucci, we unpack what’s working and what’s broken in modern copywriting.

Known for his sharp wit, controversial takes, and unmatched expertise, Nabeel Azeez sat down to talk with Sean and share his journey from volunteering to becoming one of the most expensive copywriters in Dubai.

We discussed his approach to branding, his TROLL framework for attracting and polarizing an audience, and the lessons he’s learned from years spent cold emailing clients and handling B2B sales.