Takeaways

• Blending aims to create a coffee better than its individual components.
• Creating iconic blends is essential for brand identity.
• Marketing cannot compensate for poor blending practices.
• Consistency in blends fosters customer loyalty.
• Simplicity in coffee offerings can be more effective than complexity.
• Managing a limited number of offerings can enhance brand focus.
• Blending for price point is a critical consideration for roasters.

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Geletka Plus, Covoya's Creative Agency

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Takeaways

• 2025 was marked by unprecedented challenges in the coffee industry.
• Tariffs significantly impacted the cost structure for importers and roasters.
• The inverted market created disincentives to hold inventory.
• Financial strain affected even the largest players in the coffee sector.
• Current market trends indicate a potential recovery with more coffee availability.
• Adaptability and quick reactions are crucial for survival in the coffee business.
• New Year's resolutions should focus on improving accounts receivable management.
• Understanding market dynamics is essential for making informed business decisions.
• The importance of taking breaks and unplugging from the business was highlighted.
• The conversation emphasized the need for continuous learning and adaptation.

Part of The Covoya Coffee Podcasting Network

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Visit and Explore Covoya!