Well, can I just say.

I live. I mean, LIVE in Cozy Earth pajamas.

In this episode of Culture Uncovered, Jena Dunay chats with Cyndel Stirland, HR Director at Cozy Earth, revealing the behind-the-scenes magic of a brand that's redefining luxury living at home. They dive into how Cozy Earth fosters a scrappy, down-to-earth culture where employees roll up their sleeves, pitch wild ideas, and grow alongside the company, whether in HQ or retail stores.

Cyndel shares the brand's 15-year journey from bamboo bedding specialist to a full lifestyle powerhouse in sheets, loungewear, pajamas, towels, and more, all designed for ultimate comfort and quality sleep. She highlights the shift to retail expansion (now with three California storefronts and more planned), the fully in-office vibe at HQ for hands-on collaboration, and fun initiatives like the viral "bed rot challenge" that capture their playful energy.

What You’ll Learn

• How Cozy Earth empowers better sleep and home life through premium, evolving products
• Why a scrappy, idea-driven mindset with curiosity and impact thrives in their culture
• Strategies for blending corporate and retail teams while keeping culture consistent
• Unique perks that make employees obsessed with the brand and workplace
• Internal growth paths, with 66% of HQ staff promoted from within

Cozy Earth Highlights

• Founded: 2011
• Team size: 110 employees (70 to 80 at Lehi, Utah HQ; rest in CA retail)
• Headquarters: Lehi, Utah
• Work model: Fully in-office at HQ for collaboration; in-person retail
• Culture: Scrappy, down-to-earth, fun, fast-paced, and product-obsessed

Unique Perks

• 75% employee product discounts (plus gifts for milestones and sample sales)
• On-site golf simulator and company-wide tournaments (exec team favorite)
• Monthly fun events like Mario Kart tournaments, Snoop on the Stoop, and Christmas Grams.
• Walking treadmills with mountain views and stunning collaborative office spaces
• Organic on-the-job learning and high internal promotion rates

To learn more about Cozy Earth:

Careers Page (They’re hiring!)

LinkedIn Page

Cyndel's LinkedIn Profile