Every January, we promise ourselves change. Eat better. Move more. Finally become the person we swore we’d be last year. And then… most resolutions quietly die by February. In this episode, Simon brings a question he’s been circling with Romain and Jesse: how do we actually help people stick to their New Year’s resolutions?

The group digs into the role resolutions are supposed to play, why they so consistently fail, and whether the entire concept needs a rethink. Are we asking too much? Framing it all wrong? Or setting people up to fail from the start? It’s a wide-ranging conversation about motivation, identity, pressure, and whether the traditional New Year’s resolution still makes sense in modern life. Did they crack it? Give it a listen and find out.

“Value” has always been one of QSR’s biggest weapons. Cheap, fast, dependable. But what happens when rising food costs start chipping away at the very thing that made QSR… well, QSR?

In this episode, Jesse, Romain, and Simon dig into the future of quick service restaurants and ask a deceptively simple question: are value customers actually your most valuable customers anymore? From redefining what “value” really means today, to exploring the emotional, experiential, and brand factors that matter beyond price, the group goes wide on how QSRs can stay relevant in a world where affordability is no longer guaranteed. It’s a big conversation about changing expectations, shifting loyalties, and what customers really want when everything costs more. Did they crack it? Give it a listen.

It’s the Holiday Special, which means normal rules do not apply. In this episode Jesse, Simon, and Romain crack open five past topics — Aging, Sleep, Dating, Tennis, and College — to see what they got right, what they got wrong, and what new takes have emerged after letting these ideas sit for a while. Some opinions have evolved, some have hardened, and a few get completely re-litigated. It’s reflective, messy, funny, and exactly what happens when you put three strong opinions in a room at the end of the year. Consider this a festive remix of some Crack It greatest hits.