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Cracking the Code

Cracking the Code

Written by: Rob Riggs
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Cracking the Code is your intel drop on smarter digital strategy for small service businesses. From high-converting websites to CRM automation and AI tools that actually work, we decode what drives real business growth. Hosted by Code Conspirators, each episode delivers actionable tips from the field; no fluff, no hype. Just clear tactics to turn your website, marketing, and operations into a lead-generating machine. Subscribe and start cracking the code.Rob Riggs Economics Marketing Marketing & Sales
Episodes
  • Inside Intel: Jordan Solender on Scaling Beyond Yourself & Removing Bottlenecks
    Jan 13 2026

    Inside Intel: Jordan Solender


    In this episode of Cracking the Code, we chat with serial entrepreneur and business coach Jordan Solender, who proves you don’t need an MBA or venture capital to scale multiple businesses. Jordan shares how founders can remove themselves as the bottleneck, document and delegate effectively, and use AI and systems to grow without burning out.

    Key Takeaways:

    • You are often the bottleneck in your own business — the solution? Document, delegate, and automate.
    • Systemization isn’t about stepping away entirely; it’s about stepping into leadership.
    • The moment to act is before growth creates chaos — slow down to scale effectively.

    Start your AI journey with our free AI Advantage guide: https://aiadvantage.codeconspirators.com/download

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    26 mins
  • Inside Intel: Building a Modern SEO & AI-Ready Agency with Joshua Dover
    Jan 6 2026

    Inside Intel: Building a Modern Web Agency in an AI-Driven Market


    In this live interview, Rob Riggs sits down with Josh Dover, founder of Dover Web Studio, a boutique dev + SEO agency serving local and regional service businesses in Northwest Arkansas.


    Josh shares what it’s like to launch (and relaunch) an agency, why education matters more than ever for digitally-behind industries, and how AI is reshaping SEO, rapid prototyping, and client expectations.


    They dive into:
    • The rise of AI overviews & what it means for organic traffic
    • How local service firms can stay visible during massive regional growth
    • Why FAQs, strong SEO fundamentals, and clear structure now influence AI engines
    • The challenge of biz dev in industries driven by referrals


    Connect with Josh:
    Website: https://dover.digital/
    LinkedIn: https://www.linkedin.com/in/doverdover/


    Plus, start your AI journey with our free AI Advantage guide:
    https://aiadvantage.codeconspirators.com/download

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    27 mins
  • Inside Intel: Breaking the Agency Rules with Bill Reynolds
    Dec 30 2025

    Inside Intel: Why a $5.99 Haircut Changed an Entire Agency Model


    This week on Cracking the Code, Rob Riggs sits down with Bill Reynolds, President of Element 502—a digital agency in Louisville, KY with a completely different playbook.

    Bill shares the unforgettable $5.99 haircut story that reshaped how he prices, serves clients, and rejects the one-size-fits-all agency model.


    They dive into:

    • Why value > price (and why not everyone is your customer)

    • How social media + AI have shifted digital expectations

    • The real risks of spec work

    • Why transparency and client ownership still win long-term


    Check out Element 502: https://www.element502.com

    Connect with Bill: https://www.linkedin.com/in/bill-reynolds-element502/


    Plus, start your AI journey with our free AI Advantage guide:

    https://aiadvantage.codeconspirators.com/download

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    26 mins
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