In this episode, Grant Chambers, CEO of Workhorse, discusses what makes a website truly high-performing and how businesses can maximize their digital presence. Moderated by Morgan Hampton, COO of Workhorse, they delve into why a high-performance website is more than just a digital storefront—it serves as a marketing powerhouse, customer service hub, and operational asset, driving conversions and business growth. The episode explores essential elements like UX/UI design, SEO, business integrations, and long-term scalability, providing insights on whether to optimize an existing site or build from scratch.

This podcast episode explores the evolution of SEO and AI's impact on search strategies, featuring an insightful conversation between Robert Gilbreath, career Chief Marketing Officer and Grant Chambers, Founder and CEO of Workhorse. They discuss SEO's past, present, and future, sharing personal experiences, lessons in authenticity, and strategies for adapting to AI-powered search trends. The episode highlights the importance of staying informed, embracing innovation, and maintaining ethical digital marketing practices.

In the podcast, Workhorse Chief Technology Officer Thomas Bacon and Chief Operating Officer Morgan Hampton discuss the significant advantages of custom website development over using templates. They explain how custom-built sites provide better performance, enhanced user experience, and long-term scalability tailored to a business’s specific needs. By starting from scratch and focusing on essential features, custom development ensures secure, fast, and easy-to-maintain websites, a valuable investment for companies aiming for growth and longevity.