In this episode, Head of HR Kerrie Mooney and Senior Account Executive Elliot Halls sit down with Marcell Edwards, who works for Adidas in Global Talent Acquisition, and also chairs the ‘Unity Group’, a employee resource group (ERG) focusing on Race, Ethnicity & Culture.

Marcell takes us on a deep dive into his background, from his upbringing and family dynamics into how he had dreams of becoming a fireman because he wanted to help people.

They discussed institutional racism, how to talk to people within an organisation about difficult topics in order to challenge the 'norm' to positive action, and how powerful social media can be when it comes to issues around race (think George Floyd and the #metoo movement).

Marcel also discusses the 3 things we can do to change the way we look at diversity, equity and inclusion.

Speakers:

Kerrie Mooney

Elliot Halls

Marcell Edwards

TrunkBBI’s MD and CEO, Adam Britton and Jon Butler, hosted a podcast alongside Senior Strategist Isaac Kirk and Sport & Sponsorship Advisor, Aimee Howells to discuss the importance of an integrated sponsorship strategy with alignment back to overall marketing strategies.   

Their conversation focused around ‘creating frameworks not fireworks’ to drive efficiencies, effectiveness and to drive ROSI - Return on Sponsorship Investment. 

In the realm of sports sponsorship, the conversation leaned into the importance of focusing on long-term success rather than creating short-lived fireworks, and how this this approach impacts the overall effectiveness of sponsorships. 

Measurement of return on sponsorship investment (ROSI) can be challenging for brands, and Aimee shared some common misconceptions and obstacles brands face in this regard, and how can they overcome them to demonstrate the value of their sponsorships. 

About Aimee: Aimeé has two decades of experience working in a range of disciplines, but most notably fan engagement which lead her to working at Manchester United in global sponsorship. Aimeé is now applying her knowledge of both the business and fan engagement landscapes, to help business owners in the world of sport and cultural relevance to own their success by getting the framework of their business right, in order to unlock their full potential with her "Squad Goals" methodology. 

Speakers:

Adam Britton

John Butler

Isaac Kirk

Aimee Howells

The right return on investment is the holy grail of all marketing activity. With that in mind, TrunkBBI's Head of Digital PR, Alex Hickson explains how traditional PR has been reinvented for the online age, with metrics at its heart.  

In the very first podcast from TrunkBBI’s new in-house studio, Alex tells Adam and Jon: 

• Why we should be demonstrating ROI on PR activity 

• What you can actually measure with a digital PR strategy 

• How the conflict between brand building and search can be a barrier to achieving the desired ROI 

There's also a Marvel-related case study of how big a splash a tiny amount spent on digital PR can make.  

This is followed by a fascinating conversation about the essential role creative technology now plays in digital PR. And the exciting new ways it can engage people and get them consuming content. 

Speakers: 

Adam Britton, MD TrunkBBI 

Jon Butler, CEO TrunkBBI 

Alex Hickson, Head of Digital PR TrunkBBI