Episodes

  • If You Only Had One Chance to Go Viral What Would You Do?

    If You Only Had One Chance to Go Viral What Would You Do?
    Oct 11 2023
    Today's guest got cancelled. . . and she did it to herself.

    Marley Jaxx is a YouTube strategist for business owners. Earlier this year she had 40k subscribers on her on YouTube channel, and she was getting tired of content that was the "same 'ol, same 'ol."

    So she decided to make something HUGE. Something that was bold and daring, and different.

    She made what she calls a "docustunt," and we talk about her experience in this episode.

    Stuff we talked about in the episode:

    Marley's video about getting herself cancelled

    Follow our hosts, guests, and sponsors on socials:
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    Marley
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    1 hr and 5 mins
  • The 1 Mistake Holding You Back From 1 Million YouTube Subscribers

    The 1 Mistake Holding You Back From 1 Million YouTube Subscribers
    Aug 24 2023
    Today we’re talking to a Creator named Jordan Beau who grew his YouTube channel to 1 Million subscribers before he was 20 years old.

    Jordan gets into a lot of details and tactics about how to grow on YouTube in this episode.

    But most important theme of the episode is actually the biggest mistake Creators make on YouTube that’s holding them back.

    And it might surprise you.

    Turns out, focusing all of your effort on getting a channel to 1 Million subscribers is NOT the best way to get to 1 Million subscribers.

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    Follow our hosts, guests, and sponsors on socials:
    John:
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    Kaycee
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    Jordan
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    1 Million Subscriber YouTube Channel
    New YouTube Channel
    LinkedIn (since Jordan is so passionate about LinkedIn)

    Andar
    Instagram
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    34 mins
  • Do Creators Have to Be Business Owners | How Dappz Remains Creative While Operating a $20 Million Dollar Business

    Do Creators Have to Be Business Owners | How Dappz Remains Creative While Operating a $20 Million Dollar Business
    Aug 18 2023
    Do creators have to be business people?

    The hardest part about being a creator is making money.

    Today is part 3 of my conversation with Dappz from Dappz sports.

    Dappz Sports has 200,000+ live viewers on his stream PER DAY.

    Dappz the creator puts out consistent content across YouTube, TikTok, and Instagram every week.

    So how does he remain creative while operating a business?

    For Dappz, the answer is to hire executives and even other creators.

    He talks about how his company was built and it's structure in this episode of Create What Matters.

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    34 mins
  • From Drug Addict to TikTok Millionaire: Dappz' Story of Money, Drugs, and Fame

    From Drug Addict to TikTok Millionaire: Dappz' Story of Money, Drugs, and Fame
    Aug 10 2023
    Today we’re talking about Money, Drugs, and Fame with a Tik Tok Millionaire.

    In last week’s episode, Dappz told us about how he does 200 thousand views per day on his Tik Tok live streams.

    But before he was a content creator he was an addict.

    Now - I’ve never been addicted to drugs. But many of the successful people I’ve met are addicts.
    If it’s not drugs, it’s money, or fame, or work.

    And, in a way, Dappz is 10 years sober. But he’s still an addict.

    I think the most important question is:

    Is it possible to achieve the success that we’re all after WITHOUT that addict trait?

    Is it possible to have a healthy relationship with money? With our loved ones?

    Or do you have to give up everything to create something that matters?

    This is Dappz’ story

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    18 mins
  • How Dappz Went From Struggling Creator to Making 2 Million Dollars Per Month Going Live on Tik Tok

    How Dappz Went From Struggling Creator to Making 2 Million Dollars Per Month Going Live on Tik Tok
    Aug 3 2023
    Imagine opening the TikTok app, tapping "go live" and having 200,000 people show up to give you money.

    That's what happens every single day to the guest on today’s episode.

    Dappz, like many other creators, spent years trying to build a following and make money creating content wiith little to no success.

    His breakthrough came when he discovered live selling on Tik Tok only a year ago.

    Today he makes nearly $2 Million dollars per month going live on Tik Tok.

    Now... Dappz isn't the first live seller I've ever come across, but none of them ever wanna talk about it.

    Live selling is this underground cash cow for creators, but the creators who make a lot of money doing it . . . they don’t want to let the secret out.

    It’s important though
    .
    Cause live selling is, by far, the fastest I've ever seen a creator go from nothing to life changing amounts of money.

    So I found someone who would tell us how it’s done.

    And it just so happens that he’s one of best live sellers on the internet.

    Here’s our conversation with Dappz

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    33 mins
  • Which TikTok, Instagram, and YouTube Creators Should You Be Studying to Make Better Content, Grow Your Audience, and Make More Money

    Which TikTok, Instagram, and YouTube Creators Should You Be Studying to Make Better Content, Grow Your Audience, and Make More Money
    Jul 27 2023
    Have you ever asked yourself “who is my favorite Tik Tokker’s favorite Tik Tokker?”

    Most likely it’s not because you’re wondering if your favorite creator is into some weird shit

    Hey - maybe they are - no judgement

    More importantly, you know that your content is inspired by your favorite content creators.

    It stands to reason that their content is also inspired by their favorite creators

    Who is the Obi Wan Kenobi to your Obi Wan Kenobi?

    It’s an important question because you know that taking inspiration from that person has lead to success for at least one other person.

    So it could inspire you to create better content, build a bigger audience, and most importantly make more money.

    See the brands that your favorite creator and their favorite creator are collaborating with are the brands that you’re going to collaborate with in the future.

    Those are the brands you need to build an audience for.

    Those are the brands you need to be able to create value for.

    So today, we’re breaking it down.

    Our hosts are talking about creators they take inspiration from, what they’ve learned by watching other creators, and how they copy the blueprint of other successful creators without ripping them off.

    Today’s episode is short, but it’s important.

    Because once you know what kinds of creators you should be studying, and how to study their content. You can unlock the same growth they’ve achieved.

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    Follow today's guests, hosts, and sponsors:

    Follow John:
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    Kaycee
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    Jack
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    Andar
    Instagram
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    23 mins
  • TikTok vs. YouTube vs. Instagram: Which Platform Pays Creators the Most + Which Social Media Platform is Best For Growing an Audience

    TikTok vs. YouTube vs. Instagram: Which Platform Pays Creators the Most + Which Social Media Platform is Best For Growing an Audience
    Jul 21 2023
    If you could start over and be a content creator on ANY platform, which would you pick?

    Today the crew is talking about which social media platforms are the best places for creators to grow an audience.

    They're also talking about which platforms are the best for making the most money possible as a creator.
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    31 mins
  • You Can Make Money as a Small Creator + How Kaycee Davison Grew to 100k followers on TikTok by Being Uncomfortably Vulnerable

    You Can Make Money as a Small Creator + How Kaycee Davison Grew to 100k followers on TikTok by Being Uncomfortably Vulnerable
    Jul 13 2023
    Have you ever experienced something so terrifying that you, as a person are forever changed. From that moment onward, you can never go back to the person you were.

    Today I’m having a conversation with this show’s co-host, Kaycee Davison.

    Kaycee is one of the smartest and most driven business minded creators I’ve ever met.

    She made more money as a creator with only a few thousand followers than many influencers who have hundreds of thousands of followers make.

    She has done work with Pepsi, Kind snacks, Barstool sports, and she even manages our other co-host Jack who has 800k followers on Tik Tok.

    Despite all that, if I had to choose only one thing that I’ve learned from Kaycee. . . It’s that being real matters.

    Like Kaycee, I struggle to be vulnerable in my content.

    I always want to be the expert.

    Or I want to make people laugh.

    Or I want to entertain them.

    Kaycee has a similar story, she wanted to be the picture perfect Instagram creator that is super fit, travels the world, and lives the life everyone wants.

    But when her life changing moment happened. The moment she could never go back from. . .
    She decided to take a risk, and be vulnerable.

    And it turns out that the content she created mattered.

    It mattered to a lot of people.

    People who were going through the hardest time in their lives.

    This is her story.

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    Follow today's guests, hosts, and sponsors:

    Follow John:
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    Kaycee
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    Andar
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    34 mins