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Black Friday is just around the corner, and while it’s the biggest sale season of the year, it can feel overwhelming, especially for service-based businesses that aren't used to running promotions.
If you’re a brand designer, web developer, copywriter, or any other creative service provider, you might be wondering: Is a Black Friday campaign even worth it?

In this episode, we dive into the pros and cons of running a Black Friday campaign as a service provider. I’ll help you weigh whether a promotion makes sense for your business, and if it does, I’m sharing 7 creative Black Friday campaign ideas designed specifically for service providers to help you increase value, protect your profit margins, and build long-term relationships with clients without burning out.

Links and Resources

• Grab the Black Friday Toolkit for Creative Service Providers: one6creative.com/blackfridaytoolkit
  
  Take the guesswork out of Black Friday with a campaign planner, financial calculator, email templates, and more. Everything you need to run a smooth and profitable sale!

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Have you ever hesitated to pitch a client, ask for an opportunity, or send that cold email because you feared hearing "no"? Rejection can sting, but what if embracing rejection could unlock new opportunities and help you build a more resilient business?

In today’s episode, I sit down with Liz Mosley, a graphic designer with over 15 years of experience and the host of the Building Your Brand podcast. Liz shares her journey of launching a Rejection Challenge, where she actively sought out 100 rejections to push her limits, grow her business, and shift her mindset about failure. Spoiler alert: she didn’t hit 100, but what she learned along the way was life-changing.

Liz and I dive into how rejection can be an essential tool for business growth, what she discovered through her challenge, and how you can apply a similar strategy in your own creative business. Whether you’re a service provider looking for new clients or a creative entrepreneur ready to take bolder risks, this conversation will inspire you to step out of your comfort zone and see rejection as a stepping stone to success.

Tune in and learn how to start your own rejection challenge and turn a "no" into your next big win!

About Our Guest: Liz Mosley
Liz Mosley is a graphic designer specializing in branding for small businesses. With over 15 years of experience in the creative industry, Liz is passionate about helping entrepreneurs feel more confident about their branding and marketing. In addition to running her design business, she hosts the Building Your Brand podcast, teaches branding courses, and is an Adobe Express Ambassador.

Explore more of Liz’s work:

• Website: lizmosley.net
• Podcast: Building Your Brand
• Instagram: @lizmmosley

Other Links Mentioned in the Episode:

• Jia Jiang's Ted Talk "What I learned from 100 days of rejection"
• Cuppa Catch Ups Strategy Workshop by Mai-kee Tsang (affiliate link)

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🖤 Follow & share

If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.

Want to stay connected?

• Join my email community for fun emails and free micro-lessons to grow your creative business right here.
• Give me a follow on Instagram to peek at the behind-the-scenes of my life and business
• Check out all my free resources and ways to work with me on my website

Send us a text

Have you ever felt like your email marketing is more of a chore than a powerful tool in your business? Maybe you’re struggling with what to say, how to say it, or even why you’re sending emails in the first place. It’s easy to get caught up in the numbers—opens, clicks, unsubscribes—and lose sight of the true purpose: connecting with your audience and driving meaningful results.

But what if you could simplify your approach, remove the overwhelm, and create emails that not only build relationships but also boost your sales? Sounds too good to be true? Trust me, it’s possible!

In this episode, we explore the game-changing concept of Nurtured for Sales newsletters, a secret funnel that runs in the background of your business, helping you convert leads without the stress of constant live launches. And who better to guide us through this topic than Prerna Malik, a seasoned conversion copywriter and co-founder of Content Bistro. Prerna shares her expert insights on how to craft emails that resonate, nurture, and ultimately convert, all while simplifying your email marketing process.

About Our Guest: Prerna Malik
Prerna Malik is a Copyhackers-certified conversion copywriter and the co-founder of Content Bistro. With years of experience and a knack for crafting high-converting copy, Prerna has helped countless entrepreneurs turn their email lists into profitable, engaged communities. She’s the strategist behind multiple million-dollar launches and six-figure evergreen sales funnels, and she’s here to help you do the same.

Explore more of Prerna’s work: https://www.contentbistro.com
Unlock the power of your email marketing with Prerna’s insights: https://www.contentbistro.com/blog

Tune in and discover how to transform your email marketing from a source of stress into a streamlined, sales-driving machine.

🖤 Follow & share

If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it.

Want to stay connected?

• Join my email community for fun emails and free micro-lessons to grow your creative business right here.
• Give me a follow on Instagram to peek at the behind-the-scenes of my life and business
• Check out all my free resources and ways to work with me on my website