Day-to-day, brands might be more concerned with open rates and sales funnels and buyer personas. When push comes to shove, though, great storytelling is fundamental to meaningful content, and it’s rooted in something much older than modern marketing. 

This week, we’re going back-to-basics with Tina Donati. Tina’s a content marketing specialist, formerly at Octane AI. More recently she’s taken over as the Senior Agency Marketing Manager at Fuel Made. She’s also a Clubhouse Host and one of the major voices on marketing Twitter, as well as a highly sought-after freelance writer.

We also talked about...

• Why every piece of content needs a great storyline.
• Why a content strategy isn't a strategy without a distribution plan.
• How to use classical rhetoric for more effective content marketing.
• How brands can invest in content that connects with their audience.

CONNECT WITH TINA
Today’s guest, Tina Donati, is a content marketer, Clubhouse host, and prolific DTC storyteller. I'd love for you to reach out to her and let her know what you thought of this episode:

• Connect with Tina on Twitter @tina_donati

THANKS FOR LISTENING
This is the third episode in a 10-part series where we are telling the stories of how some of the best content marketers are rethinking the ways they’re creating content to tell stories that mean something and move the needle, without burning out.

As a creator it's always a little scary putting new things into the world but I'd love to hear what you think. Find me on Twitter @stubalcombe or reach out at useprocket.com.

– Stuart