Welcome Back to the Show!

In this week’s episode of Creating Distance, Tom Alaimo shares proven strategies for closing out Q4 strong in B2B sales. Drawing from his extensive experience in tech sales and sales training, Tom emphasizes the importance of thoroughly evaluating active deals, maintaining consistent pipeline generation, and staying organized during the year-end push. He explains why sales professionals should resist the temptation to slow down in Q4 and instead focus on executing with discipline and intention as the year comes to a close.

Tom also discusses the importance of looking ahead while finishing the year strong, encouraging sales teams to set clear, specific goals for the upcoming year. He offers actionable advice on how to prepare for future success by refining processes, staying focused, and building momentum that carries into the new year. This episode provides practical insights for sales professionals looking to maximize results now while setting themselves up for long-term growth.

Until next year!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

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Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday!

Welcome Back to the Show!

​In this episode of Creating Distance, we highlight Tom Alaimo’s recent appearance on the Sell Better Daily Sales Show with host James Buckley. Together, they unpack the realities of selling in December, challenging common Q4 myths - especially the notion that reps can magically “create” urgency with discounts or arbitrary year-end deadlines. Instead, they focus on how top performers uncover genuine urgency, align with the buyer’s priorities, and protect their own time amid the chaos of Q4.

Tom breaks down why qualification and prioritization are December’s most critical skills. He explains how to front-load tough discovery questions, identify true critical events, and decide which deals deserve attention now versus next quarter. Listeners will also learn the exact language to match the buyer’s urgency, whether a prospect needs to move fast before year-end or is just starting to explore solutions for Q1 and beyond.

The conversation dives into the difference between pressure and partnership in closing. Rather than pushing prospects with fake urgency, Tom shows how great sellers act as guides, reading signals on discovery calls, accelerating when speed benefits the buyer, and slowing down when a deal isn’t genuinely time-sensitive.

Finally, they tackle one of sales’ toughest challenges: staying persistent and organized with follow-up. Drawing on call data insights, they reveal that deals often die not from lack of time, but from lost momentum. Long communication gaps frequently signal deeper issues with timing, interest, or stakeholder alignment. Tom shares how he diagnoses stalled deals, revisits call recordings, and asks himself sharp questions like: “Is there real urgency? Am I talking to the right person?”

This episode is packed with practical, end‑of‑year tactics for SDRs, AEs, and sales leaders who want to close strong in Q4 while setting themselves up for a stellar Q1.

Thanks again to Sell Better Show for allowing me to join them on December 8th!

Be sure to check out Sell Better Show’s LinkedIn.

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

🔗 Follow us on social media for behind-the-scenes, updates, and more:

📬 Newsletter

🎥 YouTube

💼 LinkedIn

📸 Instagram

🌐 Website

Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday!

Welcome Back to the Show!

In this week’s episode of Creating Distance, we feature Tom Alaimo’s recent appearance with Gabe Lullo and Lexi Graham on the Do Hard Things podcast. Tom shares his inspiring journey from an introverted kid to a record-breaking sales leader and founder of TA Sales. The conversation dives into his early days selling Cutco knives, the importance of persistence and daily routines in building a successful sales career, and the transformative impact of maintaining a growth mindset.

Tom discusses how his hands-on sales experience shapes his coaching with new sales teams, emphasizing the value of consistent preparation, follow-up, and prospecting in long-term success. He opens up about the pivotal moment he decided to start his own business, his strategic approach to building a personal brand through content, and the powerful networking opportunities that emerge as a result.

Together with Gabe and Lexi, Tom explores current challenges faced by tech sales organizations, including the evolving role of AI and the need for authentic collaboration between sales and marketing. They also discuss the benefits and hurdles of content creation, and Tom offers candid advice for sales professionals hesitant to share their experiences online.

Tune in for insights on leadership, building resilient sales teams, leveraging new technologies, and actionable tips for thriving in today’s dynamic sales landscape.

Thanks again to Gabe and Lexi for allowing me to join them on November 19th!

Be sure to check out their LinkedIn:

• Gabe Lullo
• Lexi Graham

Until next time!

If you enjoyed this episode, don’t forget to subscribe, rate, and leave a review — it helps more listeners find us!

🔗 Follow us on social media for behind-the-scenes, updates, and more:

📬 Newsletter

🎥 YouTube

💼 LinkedIn

📸 Instagram

🌐 Website

Got a question or topic you want us to cover? DM us or email us at tom@tasales.co — I’d love to hear from you.

Thanks for listening, and we’ll catch you in the next one! 🎧✨

New episodes drop Friday!