I’ve been collecting your questions all season long for this special Q&A season three finale! In this episode, my second-in-command, Alix Steinberg, joins me to ask all your burning questions. Here’s a sneak peek at some of the topics we covered:

• Do you think other celebrities and musicians have started to copy Taylor Swift’s strategies?
• What was your favorite CX story that came out of 2024?
• Do you have a pre-keynote routine you follow before you go on stage?
• My business is in its early stages, and I’m still trying to figure out who my ideal customer is. How can I narrow my focus without losing potential opportunities?
• What is the craziest thing that has happened to you as a keynote speaker?
• If someone only has 10 minutes a day to work on improving customer experience, where should they focus their energy?
• As a real estate agent, it’s really frustrating when friends or family choose to work with someone else to buy or sell their homes. I understand some people might feel uneasy mixing business and personal relationships, but do you have any strategies for making them more comfortable working with me? How can I position myself as their best option without putting pressure on them?

Check out these resources mentioned during the episode:

Customer Interactions You Can Easily Elevate to Create Superfans

5 Customer Experience Lessons from the Eras Tour

Interested in participating in a future origin story makeover episode? Email hello@brittanyhodak.com

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Grab a copy of Creating Superfans on Amazon

I always say that how you exit an employee from your organization is just as important as how you onboard them. In this episode of the Creating Superfans podcast, I sit down with Robert Glazer, award-winning entrepreneur and author of Rethinking Two Weeks’ Notice, to explore a better way to handle employee transitions. Robert shares the concept of an open transition program (OTP), a collaborative approach that fosters honesty and ensures smoother exits.

You’ll also hear us talk about:

• How to give performance feedback that focuses on behavior, not character
• Why you should stop doing performance improvement plans (PIPs)
• How negative departures can damage your company reputation and talent acquisition
• Practical steps for building trust and managing transitions effectively
• The long-term value of turning former employees into superfan alumni

Whether you manage a team of two or two thousand, this episode is packed with actionable advice that can elevate your leadership and transform how you think about employee relationships.

Buy Rethinking Two Weeks' Notice on Amazon
Subscribe to Friday Forward
Follow Robert Glazer on LinkedIn

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Subscribe to Brittany's biweekly newsletter
Follow Brittany on LinkedIn and Instagram
Grab a copy of Creating Superfans on Amazon

In this episode of the Creating Superfans podcast, I sit down with Bob Kaufman, president of international at Xponential Fitness, to dive into the art of global franchising. Bob shares fascinating stories from his career, including the expansion of brands like Club Pilates, Coffe Bean & Tea Leaf, and Tower Records into international markets. We discuss how to balance brand consistency with local cultural nuances and uncover the key traits of successful franchisees. Even if franchising isn’t on your radar, this episode is packed with valuable lessons for any business owner looking to grow, adapt, and create superfans. Tune in for a fun and inspiring conversation!

Connect with Bob on LinkedIn

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Subscribe to Brittany's biweekly newsletter
Follow Brittany on LinkedIn and Instagram
Grab a copy of Creating Superfans on Amazon