Creating Value and Pricing for Product Success
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Creating Value and Pricing for Product Success
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About this listen
Core to implementing the right pricing strategy is understanding what the perceived value the product holds for the customer; this indicates what customers value and what price they are willing to pay for it. If you learn this before implementing new features or launching a new product this is sure to increase the chances of product success!
In this episode, I am joined by Dan Balcauski, Principal Consultant for Product Tranquillity deep dive into how important pricing and understanding value and how important it is for achieving product success.
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