Creating a Brand That Sticks | Colby Bauer, Thread

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Creating a Brand That Sticks | Colby Bauer, Thread

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About this listen

Co-founder and CEO of Thread, Colby Bauer, joins Damian and Dallin on this episode of Totally Radvertising to chat about the real hustle behind building a brand from the ground up. Colby shares the marketing strategies they used in Thread's early days to establish their reputation and how those strategies have evolved over time. Brands often face challenges when creating campaigns, especially around maintaining brand voice, and Colby discusses the power of expanding brand identity. Tune in to learn more about the creative decisions that have driven Thread's success!

2:23 Ad critique and advice
18:51 Advertise like you, not the big dogs
22:11 Thread's story
27:25 Thread's marketing evolution
32:00 Product expansion like a pro
35:20 How do you sell to someone who doesn't want to be sold to?

"Our first round of expansion was still within the wallet space. If you're looking for a wallet, how many wallets are you going to buy? One. So you're basically competing against yourself in a way. How do we introduce products that are complementary, like the 'do you want fries with that' mentality?" 32:50

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