What if you stopped trying to reach everyone and started building something real for the people who actually need you?

In this episode, I'm talking with Maddie Kertay, founder of the Badass Quilter Society, a values-driven creative community for progressive quilters, crafters, and makers. Maddie built her Patreon from a simple sticker subscription into a protected, paid community space with thousands of engaged members. Her approach is grounded, practical, and refreshingly direct: you don't need virality, you need connection.

We talk through how she structures her Patreon tiers, why a $3 barrier to entry changes who shows up, how she went from fewer than 300 Instagram followers to over 105K in two years by being unapologetically clear about who she is, and how she set a financial baseline from day one so her business could actually support her life.

If you've been wondering whether you need a bigger audience before you start, this conversation will shift that thinking entirely.

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