Bianca Cioti, Global Brand Manager at The Heineken Company; Desperados shares exclusive insights into the vital importance of actively listening, co-creation, and building unbreakable bonds with consumers through the use of technology and innovation.

🎶 From the dance floor to digital: Discover how Desperados has mastered the art of engaging with Gen Y & Z through merging tech, innovation & unforgettable experiences.

🌐 Beyond borders: Learn how data-driven innovation and community spirit propel Desperados to shine across diverse markets.

🌟Don't miss out and dive into a world of experiential magic with The Heineken Company; Desperados!

Chapters include:

1. Bianca Cioti's Journey
2. Connecting with Consumers and Pushing Innovation
3. The Pandemic Effect
4. Adding Technology to Enhance Experiences
5. Building Trust and Meaningful Connection
6. Pivoting from Audiences to Building Communities
7. Creating Engagement through Digital
8. Embracing Technology for Two-Way Communication
9. The Future of Data Ownership
10. Driving Consumer Connections Forward

About Fresh Takes:

Join your host Mike White, CEO of global creative innovation agency Lively, in conversation with the pioneers shaping the future of culture, as they delve into the biggest stories in marketing.

Register to our Fresh Takes platform for VIP tickets to our live events and more: https://freshtakes.lively.agency/

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Partners:

• Lively: A Global Creative Innovation Agency that specializes in Brand Experiences, Content, and Digital.
• The Independent: The largest quality Digital News Brand and the fastest-growing news brand in the UK.
• LiveFi: A Digital Event Management Platform that places your brand at center stage for a seamless white-label experience.

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