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Creative Content Writing Podcast

Creative Content Writing Podcast

Written by: Word Craft HK
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 Learn how our copywriting team can mobilize its expertise, market intelligence, and wealth of experience to help you achieve your corporate communications or marketing objectives seamlessly and without delay.© 2022 Word Craft HK Economics Marketing Marketing & Sales
Episodes
  • HOW DIGITAL EXPERIENCE CAN MAKE OR BREAK A BRAND

    HOW DIGITAL EXPERIENCE CAN MAKE OR BREAK A BRAND
    Apr 3 2022

    Every company pays close attention to the tone of voice it uses on social media, and for good reason: in today’s connected world, brand success is highly correlated with a superior digital experience, a subset of customer experience (CX) that notably includes apps, websites, online ads, and social media.

    A recent study by Salesforce shows that a staggering 80% of consumers consider the experience a company provides just as important as its products and services, while 67% are ready to pay more for better customer experience. Given the countless hours we spend on our phones every day, from messaging friends to going on Facebook or LinkedIn, ordering deliveries, reading news, paying our bills, sending emails and trading stocks, it is evident that digital experience, through which we see, evaluate, and build connections with brands, is of critical importance.

    Wordcraft offers professional Copywriting in Hong Kong, that can help brands grow in this highly competitive marketing race.
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    12 mins
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