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Creative Context

Creative Context

Written by: Creative Context
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Creative Context blends professional advice with a friendly, down-to-earth approach, making it a valuable resource for anyone navigating the complex relationship between clients and creative professionals. Through stories and practical tips, the podcast helps both sides understand each other’s perspectives and work toward more successful outcomes.

© 2025 Creative Context
Economics Marketing Marketing & Sales
Episodes
  • How to react when creative projects don't go to plan
    Oct 16 2025

    In this episode, co-hosts Douglas Duvall of Motif Media and Eric Wing of Darby Digital dive into the realities of damage control, client communication, and the emotional toll of creative business. They share personal stories and strategies for handling miscommunications, maintaining professionalism, and prioritizing mental health over profit.

    📌 Topics Covered:
    damage control, client communication, project management, miscommunication, emotional bank account, professional boundaries, business culture, mental health, pricing strategies, client fit

    📢 Key Takeaways:
    damage control, clear communication, professionalism, emotional resilience, client fit, project management, learning from mistakes, setting boundaries, mental health, value alignment


    🚀 Don’t forget to like, subscribe, and hit the notification bell for more insights into the world of creative professionals and those who work with them!

    🔗 Connect with Us:

    Douglas Duvall

    motifmedia.com for high-end video production.

    Eric Wing

    withdarby.com for digital marketing and web development services.

    Show More Show Less
    58 mins
  • Collaboration Can Be The Difference on Your Next Creative Project
    Sep 10 2025

    In this episode, co-hosts Douglas Duvall of Motif Media and Eric Wing of Darby Digital dive into the nuances of collaboration versus competition in the creative industry. They share real-world experiences about agency partnerships, client transitions, and the importance of professionalism and confidence in navigating both collaborative and competitive situations.

    📌 Topics Covered:
    Collaboration vs. competition, agency partnerships, client handoffs, professional transitions, managing subcontractors, agency insecurity, territory and boundaries, communication with vendors, professionalism in breakups

    📢 Key Takeaways:
    Collaboration benefits, professional handoffs, confidence, territory awareness, communication, client value, flexibility, over-delivery, relationship management, industry evolution

    🚀 Don’t forget to like, subscribe, and hit the notification bell for more insights into the world of creative professionals and those who work with them!

    🔗 Connect with Us:

    Douglas Duvall

    motifmedia.com for high-end video production.

    Eric Wing

    withdarby.com for digital marketing and web development services.

    Show More Show Less
    43 mins
  • Keeping the clients you have and maximizing the value you provide
    Sep 3 2025

    In this episode, co-hosts Douglas Duvall of Motif Media and Eric Wing of Darby Digital dive into the importance of client retention and strategies for maximizing the lifetime value of creative business relationships. They discuss practical approaches to building trust, over-delivering, and leveraging communication to foster long-term partnerships.

    Client Retention Strategies and Lifetime Value (0:00)
    Impact of Losing a Major Client (6:30)
    Referrals and Communication (9:39)
    Strategic Video Content and FAQ Videos (15:51)
    AI and SEO Benefits of FAQ Videos (24:36)
    Challenges of Task Management Platforms (26:09)
    Personalized Client Experience and Value (36:51)
    Organizing and Preparing for Future Projects (37:08)
    Final Thoughts and Shoutouts (40:38)

    📌 Topics Covered: client retention, lifetime value calculation, onboarding strategies, cost of client acquisition, communication best practices, over-delivering value, video and content strategy, referrals, value-based pricing, organizing business operations

    📢 Key Takeaways: client retention, lifetime value, communication, over-delivering, trust-building, referrals, value pricing, strategic content, business organization, partnership mindset

    🚀 Don’t forget to like, subscribe, and hit the notification bell for more insights into the world of creative professionals and those who work with them!

    🔗 Connect with Us:

    Douglas Duvall

    motifmedia.com for high-end video production.

    Eric Wing

    withdarby.com for digital marketing and web development services.

    Show More Show Less
    42 mins
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