Can graphic design be a force for good?

In this episode of How We Future, Lisa sits down with Franzi Sessler, the co-founder of global design agency Kreatives, to explore how design, storytelling, and creativity can shape better futures.

Recently, Franzi, and her team have made stunning sports explainers for the Milano Cortina 2026 Paralympic Winter Games. Their collaboration with Allianz and the International Paralympic Committee started in 2024, when her team created animated explainers for all 22 Paralympic sports, helping millions of viewers understand and enjoy the amazing athletes and games.

The conversation also touches on projects like All Vote No Play and Futures Happening, revealing how design can activate civic imagination, build momentum, and turn uncertainty into possibility. Throughout, Franzi shows what’s possible when constraints are treated as creative fuel and when imagination is taken seriously.

In this conversation, you’ll learn:

• How design can close the gap between confusion and connection
• Why constraints often unlock the best ideas
• What it takes to design with trust, empathy, and impact

Links from the episode:

• Kreatives
• Milano Cortina 2026 Paralympic Sports Explainer Videos
• Milano Cortina 2026 Olympic Sports Explainer Videos
• Franzi’s favorite Paralympic Disciplines to Design for: Boccia and Swimming
• Paris 2024 Paralympic Sports Explainer Videos
• Franzi’s All Vote No Play designs
• The Team