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Jessica Dove, Director of Social Media & Influencer Marketing at MGM Resorts, joins us to unpack how one of the most iconic hospitality brands in the world approaches creator partnerships.

With over 10 years at MGM, Jess shares how influencer marketing has evolved from room trades to fully integrated, experience-driven strategy across properties like Aria, Bellagio, Cosmopolitan, Mandalay Bay, and Luxor.

We break down:

• What MGM’s influencer strategy really looks like at the highest level
• How major events and activations factor into creator partnerships
• Why experiences outperform simple brand deals
• How hospitality brands can think beyond “free stays for posts”
• What makes creators want to partner with MGM

Plus, we cover the latest industry headlines:

• Super Bowl creator integrations (NFL hosted 160+ creators 👀)
• MrBeast x Salesforce + Whatnot’s $1M livestream
• AI social platforms like Moltbook
• Influencer ads emerging as buyers’ top priority for 2026
• UpScrolled’s rise amid TikTok uncertainty
• And of course, our Creator and Brand of the Week picks.

If you care about where influencer marketing is headed — especially in experiential and hospitality — this one’s a must-listen.

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This week on the Creator Economy Live Podcast, we’re joined by Dana Paolucci, Head of PR & Influence for Dove North America. Dana walks us through a decade-long evolution of Dove’s influencer strategy—from one-off campaigns to always-on, community-driven creator programs. We dig into standout activations (Crumbl, the GRAMMYs, Bridgerton), the rise of earned creator content, and why “influencer in every zip code” isn’t about follower count—it’s about trust.

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We’re live from Las Vegas at Creator Economy West for a fast-paced episode packed with news, hot takes, and a standout guest. Keith and Brendan break down what MrBeast’s viral hiring spree really signals, whether AI streamers are the future of Twitch, and why Spotify is suddenly all-in on podcast advertising.

Then we’re joined by Brittany Lamp, Senior Director of Brand Content & Community at Life360, to unpack how the brand built a massively engaged Gen Z and Gen Alpha audience on TikTok. Brittany shares how social listening fuels their voice, why giving social teams full autonomy drives speed and scale, how their ambassador program has evolved, and what “casting” creators means for Life360’s influencer strategy heading into 2026.

Plus: wild community stories, why TikTok content centered on kids outperforms everywhere, Creator & Brand of the Week picks, and a look at why nostalgia-core and social-first mini shows are about to be everywhere. 🎰🎤