Creator Economy Shift - Gen Z Wants to Binge, Not Scroll

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Creator Economy Shift - Gen Z Wants to Binge, Not Scroll

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Ryan Cole explores Gen Z's surprising preference for long-form content over quick scrolls, analyzing Deloitte research showing 42% favor videos over ten minutes. He examines how interest-based communities are replacing social feeds, why short-form virality is becoming a trap, and what this shift means for creators building sustainable careers in a $480 billion industry.

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This content was created in partnership and with the help of Artificial Intelligence AI

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