This week we’re bringing you a very special masterclass from a recent live edition of the podcast that we held right here at our very own Easol House in Hackney, London. In 2016, adventurers James Whittle and Tom Caulfield, known as the Tempest Two, decided to row across the Atlantic—a 3,000-mile journey with no support crew, no prior rowing experience, and no real understanding of what they were getting themselves into. It took them 54 days and saw them face challenges that ranged from circling sharks to a Category 2 Hurricane. One life-changing adventure is probably enough for most people, but in the following years the Tempest Two have gone on to ride from London to the Sahara on motorbikes, scale El Capitan in Yosemite Valley, and complete a triathlon in the wilderness of Patagonia. But what makes James and Tom different from many other explorers and adventurers is that, as they put it they have, 'no right to be doing this’. They’re just two regular guys who simply throw themselves into challenges to help them realise their true potential. The other thing that makes them stand apart is how they’ve now translated these learnings from their experiences into actionable insights for businesses like Google, Nike and Airbnb to help build and instil a culture of growth and resilience for teams. In this episode, the guys tell the incredible stories behind their adventures and explain the unique skills and mindset they have adopted for success.

This week we took the show live, with a special edition of Creators in Session held for you, our community at our very own Easol House in Hackney, London.

Captured during the evening, this tactics session - Add Everything - reveals how to unlock new revenue streams for your experience business.

Hosted by Easol Co-Founder and CEO Ben Simpson, we invited three Experience Creators from the worlds of festivals, music and location-based entertainment, to break down how you can deepen customer loyalty and grow your business by expanding your offering.

We’re joined for the second time on the show by Jamie Thomson, Director of snowsports and music festival Rise. Jamie explains how Rise - which drives over two thirds of its revenue from additional items outside of the main entry pass – has grown from strength to strength since diversifying the festival’s revenue streams.

Also on the panel we had Dawn Farrow, a sales and marketing expert, who specialises in promoting and driving revenue for IP brands looking to build out immersive experiences - like Batman, Friends and Formula One. She delivers valuable insights on scaling revenue whilst keeping crucial brand values firmly intact.

Myradh Cormican meanwhile, brings us the artists perspective, gained from her role as Head of strategic partnerships and digital at FRAME artists, where she supports top electronic music acts like Chase & Status and Patrick Topping in finding new ways to connect with their communities, including creating their own Experiences.

The conversation is an awesome deep dive into the delicate art and science behind the experimentation process of adding new layers of value for your customers whilst staying true to your core brand and product.

We believe the best brand builders are world builders - from Tyler the Creator to Lady Gaga and Fred Again - more and more artists today are finding ways to express creativity and drive revenue beyond their music. The latest Creators In Session, which comes from a live event we hosted during Amsterdam Dance Event, sees us connecting with community-mind artist TSHA. She recently released her second album, Sad Girl, on London label Ninja Tune, and is finding new ways to connect with her fanbase in her new home of Ibiza.

In conversation with guest host NIKS fellow DJ, producer and co-founder of Black Artist Database – they dive into TSHA’s journey in the music industry, challenges she’s faced on her road to success and new opportunities for artists looking to grow beyond the music.