Culture Amplified is a deep dive into the heart of workplace culture to explore the dynamics that shape the environments we work in every day. We hope these conversations will inspire others to create cultures where people thrive and meaningful work is the norm.

In this inaugural episode, Cameron Magee takes us behind the curtain of avad3 Event Production to reveal the core of their success: a deeply ingrained culture of care, excellence, and innovation.

He discusses the challenge of balancing rapid growth with maintaining a strong culture as he rebuilt avad3 after the events industry shut down completely during the pandemic.

Cameron shares his vision for the future of workplace culture within the event production industry, which has historically treated talent as a commodity. He highlights the importance of learning from others so we can all do better and grow together.

You can read the full transcript of this conversation on our website.

Learn more about avad3 in Episode 5: “Building a People-Centered Production Company”

Featured In This Episode

Cameron Magee is the owner of avad3 Event Production, a full-service provider of audio, video, lighting, staging, set design, and streaming services for in-person, virtual, or hybrid events. Cameron founded the company in 2011 in his college dorm room. He now leads a team of over 50 hard-working professionals that design and deliver flawless event production for clients nationwide. Cameron believes that character is as important as competence. He’s committed to building a people-centered production company that brings listening, empathy, and integrity to every client engagement, along with world-class technical expertise and seamless execution.

Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.

Want Some Inspiration for Your Next Big Event?

At avad3 Event Production, we're passionate about using lighting, sound, and video to transform event spaces from mundane to magical. Browse our gallery of "Success Stories" to spark your creativity and get some design inspiration for your own future events.

You Need a Show Flow, Not a Script.

A “show flow” is a simple yet powerful tool that savvy event planners use to effectively communicate the essential details to the right people at the right time. Unlike a lengthy script, a show flow is concise and clear, and it fits on a single page. It ensures your general sessions, breakout rooms, and other presentations will flow seamlessly from one cue to the next. Download our exclusive Show Flow Template and set your events team up for success!

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Benchmark, a global provider of engineering, design, and electronics manufacturing services with 12,000 employees in eight countries, is in the midst of a major cultural transformation.

Rhonda Turner, Chief Human Resources Officer, discusses the company’s journey from a finance-centric culture with uninspiring values to a people-focused and purpose-driven culture that fosters an engaging employee experience.

Rhonda emphasizes the importance of purpose-driven leadership in promoting diversity, equity, and inclusion, and how inclusivity fosters innovation and growth.

She also highlights the role of effective internal communication and storytelling in engaging employees and creating a sense of belonging.

Benchmark has established an Inclusion Council and Employee Resource Groups to promote diversity and inclusion and celebrate different cultural events. They are working towards improving the representation of historically underrepresented groups in leadership and technical roles through targeted goals and initiatives.

You can read the full transcript of this conversation on our website.

Learn more about avad3 in Episode 5: “Building a People-Centered Production Company”

Featured In This Episode

Rhonda Turner is Chief Human Resources Officer at Benchmark, where she leads all aspects of human resources, including talent acquisition and development, business partnerships, organizational design and effectiveness, compensation and benefits, diversity and inclusion, and human resources business operating systems. Rhonda has more than 20 years of HR leadership experience and a proven track record of driving business outcomes by leveraging talent management, employee engagement and culture. Her career spans the education, energy, retail and restaurant industries, including positions at companies such as Universal Technical Institute, ConocoPhillips, Circle K and Main Street Restaurant Group, a TGI Friday’s franchisee.

Cameron Magee is the owner of avad3 Event Production, a full-service provider of audio, video, lighting, staging, set design, and streaming services for in-person, virtual, or hybrid events. Cameron founded the company in 2011 in his college dorm room. He now leads a team of over 50 hard-working professionals that design and deliver flawless event production for clients nationwide. Cameron believes that character is as important as competence. He’s committed to building a people-centered production company that brings listening, empathy, and integrity to every client engagement, along with world-class technical expertise and seamless execution.

Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.

Want Some Inspiration for Your Next Big Event?

At avad3 Event Production, we're passionate about using lighting, sound, and video to transform event spaces from mundane to magical.

The mission of Crystal Bridges Museum of American Art is to welcome all to celebrate the American spirit in a setting that unites the power of art with the beauty of nature.

In this episode, we sit down with KC Hurst and Marissa Reyes from Crystal Bridges Museum of American Art to explore the transformative role of museums in today's society.

Crystal Bridges is at the forefront of making art accessible and engaging, breaking down the traditional barriers that have made art seem exclusive or elite to create a space where everyone feels welcome.

We discuss the concept of “radical access,” the role of museums in fostering a sense of inclusion and belonging, the importance of listening to and learning from the community, the pivotal role of digital engagement in reaching wider audiences, and the ongoing work to create a workplace culture as vibrant and diverse as the art it celebrates.

You can read the full transcript of this conversation on our website.

Learn more about avad3 in Episode 5: “Building a People-Centered Production Company”

Featured In This Episode

KC Hurst is Chief Marketing, Communications, and Digital Officer for Crystal Bridges Museum of American Art, a renowned cultural institution located in Bentonville, Arkansas.

Marissa Reyes is Chief Learning and Engagement Officer for Crystal Bridges Museum of American Art. She has over 20 years of experience in the arts, education, and culture sectors and 14 years of senior leadership experience in art museums. She was recognized as the 2014 Illinois Museum Art Educator of the Year by the Illinois Art Education Association.

Cameron Magee is the owner of avad3 Event Production, a full-service provider of audio, video, lighting, staging, set design, and streaming services for in-person, virtual, or hybrid events. Cameron founded the company in 2011 in his college dorm room. He now leads a team of over 50 hard-working professionals that design and deliver flawless event production for clients nationwide. Cameron believes that character is as important as competence. He’s committed to building a people-centered production company that brings listening, empathy, and integrity to every client engagement, along with world-class technical expertise and seamless execution.

Adrian McIntyre, PhD is a cultural anthropologist, media personality, and internationally recognized authority on communication and human connection. He delivers engaging keynote speeches and experiential culture-shift programs that train executives, managers, and teams to communicate more effectively and connect on a deeper level by asking better questions and telling better stories.

Want Some Inspiration for Your Next Big Event?

At avad3 Event Production, we're passionate about using lighting, sound, and video to transform event spaces from mundane to magical. Browse our gallery of "Success Stories" to spark your creativity and get some design...