Customization - The New Baseline: What Happens When Personalization Stops Being a Perk cover art

Customization - The New Baseline: What Happens When Personalization Stops Being a Perk

Customization - The New Baseline: What Happens When Personalization Stops Being a Perk

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Host Aiko Sato explores how personalization shifted from luxury to expectation, examining the economics, psychology, and supply chain challenges when 73% of consumers demand customized experiences. From Nike's configurators to sustainability tensions, she unpacks why brands that can't personalize intelligently risk becoming invisible in today's market.

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This content was created in partnership and with the help of Artificial Intelligence AI
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