PRIME MEMBER EXCLUSIVE | 3 Months Free Trial
Auto-renews at INR 199/mo after 3 months. Cancel anytime. Offer ends 15 July, 2026.
Cybersecurity Founders: Why Prospects Ghost You After Calls
Failed to add items
Add to cart failed.
Add to wishlist failed.
Remove from wishlist failed.
Follow podcast failed
Unfollow podcast failed
-
Narrated by:
-
Written by:
You had a great call. They seemed genuinely ready. Then they went quiet, and you've been replaying that conversation ever since trying to figure out what went wrong. Here's what nobody tells you about why prospects ghost you after calls that feel like a sure thing: the sale was gone before you picked up the phone.
In this episode, Deirdre Martin, neuro-strategic business coach with two decades in financial services, walks cybersecurity founders through the 7 buyer beliefs every prospect needs before they say yes, why 57% of the purchase decision happens before your call even starts, and the free 2-minute audit that shows you exactly which belief is costing you the sale.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://www.deirdremartin.ie/blog/:%20why-warm-prospects-go-cold-7-beliefs