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DECODE the digital world with Hoole.co

DECODE the digital world with Hoole.co

Written by: Hoole Marketing
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About this listen

Breaking down marketing, branding, and digital trends for real estate industry professionals. Join Melanie, Danielle, Frank, Bart and real estate industry guests as they discuss and decode ways to grow your real estate brand and attract clients using the best tools and channels in digital media today. Visit Hoole.co to learn more.Hoole Marketing Economics Marketing Marketing & Sales
Episodes
  • Busting real estate marketing myths
    Feb 24 2026

    In this Decode episode, Danielle and I are joined by Valentina Borbone, a fellow marketing expert with decades of digital experience.

    Together, we are busting real estate marketing myths. From budget misconceptions and paid advertising myths to the misunderstood role of organic social and the growing panic around AI and search.

    This conversation separates marketing folklore from reality.


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    29 mins
  • Sales & marketing: Real estate’s “Sonny and Cher”
    Dec 5 2025

    In this Decode episode, Danielle and I are joined by Claudio Encina, one of Australia’s most respected real estate coaches. With over 30 years of industry experience, Claudio has helped agents and teams across the country strengthen their mindset, systems and sales performance.

    Claudio helps us decode the relationship between sales and marketing. He provides practical insights on how they can be set up to work in sync, to deliver and maintain a steady flow of listings, even when the real estate market tightens.

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    29 mins
  • Commercial real estate: Creating an edge
    Nov 5 2025

    In this Decode episode, Danielle and I are joined by Grant Turner, a commercial sales and leasing specialist at Ray White Commercial CSR.

    With nearly two decades of experience spanning residential and commercial property, as well as proptech, Grant has a wealth of knowledge across real estate marketing, technology and sales strategy to share.

    Grant helps us decode how commercial real estate differs from residential and how the best commercial agents are using online visibility alongside strong sales relationships to outperform their competitors.

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    28 mins
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