Understanding the challenges and opportunities to securing capital for investment in new build hotel construction, brand conversions and renovations isn't easy in this volatile environment.

In this special live episode recorded at Choice Hotels Canada’s 2022 Fall Conference in Niagara Falls, our National Director of Franchise Development, Graham Marsh, sits down with a panel of leading brokers and financial experts in the hospitality space, including Steve Hedington, President & Principal Broker at Prime Resources Finance, Cam Woof, Assistant Vice President, Hotels & Syndication at Canadian Western Bank and Mark Kay, President & Principal Broker at CFO Capital to discuss the challenges of accessing capital in 2022 and the options that are available to hoteliers.

In our post pandemic world, there are many factors determining how hotels are valued considering the impact to revenue over the past two years.

Join Choice Hotels Canada's National Director of Franchise Development, Graham Marsh as he discusses recent perspectives on hotel valuations and the future of hospitality investment with a panel of experts including Brian Flood, Executive Vice President at Cushman & Wakefield, Monique Rosszell, Senior Managing Partner at HVS, and Alam Pirani Executive Managing Director at Colliers Hotels in this special live episode brought to you from our 2022 Fall Conference in Niagara Falls.

Many hotels live and die by their repeat clientele, but how can hoteliers build loyalty in a world where guests have more options than ever before? Veteran loyalty consultant Steve Allmen says that while rewards can get people through the door, true loyalty begins with trust, great service, and gratitude. The president of Loyalty and Co. sat down with us to discuss how loyalty can help build consumer confidence, getting staff involved, and bridging the digital and physical guest experience.