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DIY For Business

DIY For Business

Written by: DIY for Business
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DIY For Business offers guidance and support to entrepreneurs as they navigate the often-daunting process of starting and growing a company. Our hosts, Russ and Greg, are here to help start-up and established companies overcome the numerous hurdles they face every day. Our show covers a wide range of topics, including marketing, finance, leadership, legal matters, and other crucial aspects of business management. Through thoughtful discussion and insightful interviews with industry experts, we provide valuable insights and strategies to help businesses thrive. We understand that entrepreneurship can be a challenging journey, and that's why we strive to bring you not only informative content, but also some humor and levity along the way. So, tune in and join us on this exciting adventure as we explore the world of business together.

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Episodes
  • Pickleball Meets Digital Strategy: Launching in Vegas & Marketing with AI

    Pickleball Meets Digital Strategy: Launching in Vegas & Marketing with AI
    Jul 7 2025

    Russ and Greg drop a major announcement—Greg is entering the world of indoor pickleball with new facilities launching in Las Vegas! Joined by Jennifer Christensen of Beacon Media + Marketing, the trio dives into how to market health and wellness brands (like pickleball centers!) using cutting-edge AI strategies. Learn the essentials of GEO (the new SEO), leveraging Google Business Profiles, ethical AI use, and creating content that connects with both locals and visitors. Whether you’re launching a new business or scaling your digital presence, this episode is packed with winning tactics and insights.
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    41 mins
  • Turning Conversations into Strategy: How AI Can Supercharge Customer Insights

    Turning Conversations into Strategy: How AI Can Supercharge Customer Insights
    Jul 7 2025

    Russ and Greg welcome serial entrepreneur Eli Portnoy, founder of BackEngine.ai, to explore how AI is revolutionizing the way businesses understand and act on customer feedback. From synthesizing data across platforms to pinpointing growth opportunities and preventing churn, Eli breaks down how AI-driven insights can give executives a real-time pulse on customer needs—without losing the human touch. Learn how to leverage internal data for smarter decision-making, protect proprietary information, and avoid common AI pitfalls. Whether you’re scaling fast or just starting out, this episode offers actionable advice on integrating AI into your business strategy—without replacing the people behind it.
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    30 mins
  • From Burnout to Breakthrough: Scaling Smart with Trek One Capital’s Brandon Davis

    From Burnout to Breakthrough: Scaling Smart with Trek One Capital’s Brandon Davis
    May 27 2025

    In this episode of DIY for Business, Russ and Greg sit down with Brandon Davis, founder of Trek One Capital, to dive into the real cost of entrepreneurial growth—and how to scale without burning out. Brandon shares hard-earned insights from managing over 100 entities to paring down to a happier, healthier portfolio, revealing how clarity, collaboration, and culture can lead to massive success.

    We explore:

    • What investors really look for in scalable businesses
    • How to identify and fix toxic management teams
    • The value of daily operational feedback loops
    • Why happiness and health drive better business outcomes
    • Brandon’s approach to teaching entrepreneurship to his kids

    Packed with personal stories, strategic insights, and a few no-pants jokes, this episode is a must-listen for any entrepreneur aiming to scale smart and live well.

    Learn more at trekonecapital.com
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    44 mins
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