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DMOU: Destination Marketing Organization University

DMOU: Destination Marketing Organization University

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DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.Copyright 2019 All rights reserved. Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 182: Megan Knott • Creating a Culture of Collaborative Community Development
    Jan 21 2026

    What if your governmental leaders and your hospitality partners were completely bought in to your DMO’s strategies, funding and program of work? On this edition of DMOU, Tourism Kingston CEO Megan Knott joins us to share the story of how her community came together to create a DMO…and a complimentary culture of collaboration that has resulted in a series of Integrated Destination Strategies that guide the future development of the community. It’s a fascinating story of innovation. Join us.

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    38 mins
  • 181: Tania Armenta • On Developing Community Trust, Partnership & Vision
    Jan 7 2026

    We’re kicking off the New Year on DMOU with one of our favorite DMO pros, Visit Albuquerque’s Tania Armenta. As she marks 10 years as CEO, Tania looks back on the work to regain the City’s trust (after years of them putting the DMO contract out to bid), creating a Marketing District resulting in a doubling of the organization’s budget and spearheading a community-led Master Plan. She also shares why the Destination Marketing Accreditation Program (DMAP) has been so impactful for both her community and her professional staff. Join us.

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    34 mins
  • 180: John Urdi • Developing Community-wide Investment in a DMO
    Dec 17 2025

    We close out 2025 with one of our favorite conversations of the year. Mammoth Lakes’ John Urdi (soon to be the CEO of Surf City USA) shares how his community embraced a Tourism Business District that extended past lodging to include restaurants, retail and attractions. But it goes further, as his destination has endured California fires. And his DMO has played a leadership role in attempting to mitigate the environmental realities that threaten the very existence of the destination. Join us.

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    33 mins
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