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DTC Growth Hacking

DTC Growth Hacking

Written by: FieldTest
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About this listen

Presented by FieldTest and hosted by Rob Maigret - former Disney Executive and technology entrepreneur with extensive work in online video, social media , product creation, and go-to market strategies. Rob brings his experience and casual style to conversations with some of the current leaders in the direct-to-consumer space - including top talent from agencies and brands, as well as the customers who make it all possible.


DTC Growth Hacking isn’t just about best marketing practices, it’s about how we digitally speak to one another. How we engage, and how ultimately, we choose to define ourselves based on our brand choices.


Hosted on Acast. See acast.com/privacy for more information.

FieldTest, Inc Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • S02E01 Understanding the importance and power of PR with Alexis Walsko of Lola Red Public Relations

    S02E01 Understanding the importance and power of PR with Alexis Walsko of Lola Red Public Relations
    Feb 15 2022

    For our season 2 premier we've invited Alexis Walsko, founder of Lola Red Public Relations.


    Alexis and Rob discuss their wildly successful collaboration with the team at Sphero, the importance of media coverage, and how to best leverage its power for your brand.


    This is required listening for brands wondering not only how to get the word out, but why.


    You can find out more about Lola Red on their website.


    And connect with Alexis via her Twitter.


    Hosted on Acast. See acast.com/privacy for more information.
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    57 mins
  • S01E21 - Keeping the Cannabis Space Creative with Shawn Gold of Pilgrim Soul

    S01E21 - Keeping the Cannabis Space Creative with Shawn Gold of Pilgrim Soul
    Nov 16 2021

    In today's episode Rob speaks with Shawn Gold - the Founder and CEO of Pilgrim Soul, a mission-driven cannabis brand focused on optimizing human creative performance to gain a competitive edge in business and life.

    Shawn has been a part of the internet since it became mainstream. He was Partner and Founding Publisher of Weblogs, Inc., the CMO of MySpace, CMO of Inside Studios, Head of Brand Partnerships at Wattpad. More recently he’s been CMO of TechStyle Fashion Group, CMO of Lowell Herb Co and advised many other leading cannabis companies including MedMen and Charlotte's Web.


    It's a master class on the history of internet marketing and the perfect episode to listen to if you're in need of some creative inspiration.


    Hosted on Acast. See acast.com/privacy for more information.
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    1 hr and 2 mins
  • Setting Yourself Apart in Newly Charted Territory With Zachary Glassmith of Miraflora

    Setting Yourself Apart in Newly Charted Territory With Zachary Glassmith of Miraflora
    Oct 19 2021
    Zachary Glassmith is many things. Multi-discipline digital marketer, check. Brand whisperer, check. Director of ecommerce at hot CBD startup Miraflora, check. Awesome human being, triple check. On our 20th episode of DTC Growth Hacking, Rob sits down with Zach to talk about everything from the effects of marketing due to the pandemic, what makes a good brand, how Miraflora is helping the American Farmer, and just how silky smooth Zach’s voice really is. This is a great episode for those who want to connect with the human part of the marketer’s journey. Enjoy!

    Hosted on Acast. See acast.com/privacy for more information.
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    1 hr and 4 mins
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