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DTC & Jelly

DTC & Jelly

Written by: Chris
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A "Jubilee" style DTC marketing podcast where you learn how to make growth STICK. I debate the most controversial marketing topics with industry leaders and discuss why certain strategies work for some brands, but not for others. Different opinions are ENCOURAGED. Guests respond to prompts instead of questions. No fluff. No BS. Just the honest information you need to scale your brand to the moon 🚀

© 2026 DTC & Jelly Economics Marketing Marketing & Sales
Episodes
  • Creative Volume vs Creative Quality with Guest Natasha Chilcott

    Creative Volume vs Creative Quality with Guest Natasha Chilcott
    May 4 2026

    Today we are talking about creative volume vs creative quality... which is more important to be successful with paid social? Although creative volume has become more important, the key is in thoughtfully developed creative. This episode is filled with insights into how to balance the two and develop a repeatable process for both.

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    42 mins
  • Videos vs Static Ads with Guest Joanna Wallace (Hexclad)

    Videos vs Static Ads with Guest Joanna Wallace (Hexclad)
    Apr 8 2026

    On this episode, I'm speaking with veteran creative strategist, Joanna Wallace, who built the creative team and systems at Hexclad from the ground up. She's also developed ads for brands like Dr. Squatch and True Classic. If you've been feeling stuck with your creative strategy, this is the episode for you! We also get into something not enough brands think about... ad to landing page alignment, and how even the best creative strategy can't save a bad website.

    PDP = Product Page

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    42 mins
  • Scroll-Stopping Hooks (And Copy Too) with Guest Sam Al Esai

    Scroll-Stopping Hooks (And Copy Too) with Guest Sam Al Esai
    Apr 1 2026

    Today, I am speaking with Creative Strategist Sam Al Esai about scroll-stopping hooks (and copy, too). Sam has worked at Motion and seen tons of data points on developing the perfect hook for your creative. If you've been struggling with the Meta Andromeda update, you will learn how to really use "creative as the new targeting" with hooks that stop the RIGHT customers.

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    38 mins
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