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Recorded live from Adobe Summit in Las Vegas. Three interviews, one clear signal: Adobe is shipping MCP servers and agents across the stack - and the timeline is weeks, not quarters.

Caitlin Foster (Adobe) on Experience League: the most underused asset in the Adobe ecosystem, why most customers still don't engage with it, and what to do about it.

Derek Tangren (Adobe Analytics & CJA) on what's coming: MCP servers connecting Claude, Cursor and ChatGPT directly to Adobe Analytics and CJA data, plus Data Insights Agent 2.0 - both shipping within weeks of Summit.

Jason Hickey (Journey Optimizer) on Journey Agent moving from chat-bot to always-on co-pilot, the new MCP server for AJO and Target, and AJO Loyalty - a new product gamifying progress for banks, wealth managers and industries far outside retail.

The thread running through all three: practitioners are becoming builders, and Adobe is moving fast to meet them where they actually work.

Plus: why we keep flying to Vegas for this one.

Hey, have a topic for us?

Laurence Paquette, VP of Marketing at Vestas, had a rough 2024. Divorce, losing a best friend, burnout — and 35,000 colleagues watching. She still went to work. And at some point, she told her team.

This episode is about what happens when leaders actually do the thing they tell others to do — be vulnerable, be human, be present. Not as a culture initiative. As survival.

We also get into the unusual world of industrial B2B marketing: no leads, ~300 customers, deals worth hundreds of millions, and a TikTok account featuring cows next to wind turbines. Laurence makes the case that even in that world, people buy on emotion — and that marketers who won't accept that are still making PDF brochures nobody reads.

One thread runs through all of it: the cost of pretending everything is fine.

Hey, have a topic for us?

In this episode, we talk about Adobe Summit — what it really is, and how to get value from it.

Because let’s be honest…

It’s not just about sessions.

We break down:

• Why we go (hint: it’s not for the slides)
• How to actually get value from events like Summit
• The importance of meeting customers and partners face-to-face
• Why some of the best conversations happen outside the agenda
• And yes… the unofficial competition: who has the best swag

Whether you're attending or just curious what all the hype is about — this episode gives you a practical take on what actually matters.

And if you’re going to Summit…
we might see you there 👀